Best French Cookware: Top 6 Picks for Every Kitchen Chef

Cast iron pottery that traps heat unevenly can ruin a slow-cooked stew. Pans with synthetic coatings flake after a few uses, killing delicate crepes. And stainless steel sets might warp, spoiling your perfect sauce pour.

The Lodge Essential Enamel Cast Iron Dutch Oven locks moisture and heat with its heavy 7.5-quart build and enameled surface. The de Buyer Blue Carbon Steel Pan uses natural seasoning to achieve non-stick results, ideal for delicate crepes without synthetic coatings. Staub’s 5-quart Dutch Oven pairs a textured black matte enamel interior with cast iron durability, sustaining oven temperatures up to 900°F.

It fills the gap for those needing a smaller, intensely heat-tolerant option.

Discover the Best French Cookware for Every Culinary Need

Elevate your kitchen with French cookware that offers exceptional heat retention, durability, and unparalleled cooking performance. Explore standout pieces designed to transform your culinary creations.

1. Lodge Essential Enamel Cast Iron Dutch Oven – Ultimate Heat-Retaining French Cookware

Imagine a cookware piece that not only keeps your food moist but also ensures an even heat distribution throughout the cooking process. The Lodge Essential Enamel Cast Iron Dutch Oven does exactly that, redefining what you expect from the best French cookware.

This 7.5-quart enameled pot features a moisture-locking lid designed to seal in flavors and juices, making it ideal for roasting, braising, and slow cooking hearty meals. Its heavy cast iron construction retains heat exceptionally well, which means your dishes cook evenly without hot spots.

Handling such a hefty pot becomes easier thanks to its dual assist handles, which offer stability when moving the Dutch oven from stovetop to oven or directly to the dining table. Its durable, PFAS-free enamel surface adds a vibrant Island Spice Red finish that’s easy to clean with simple hand washing.

Unlike plain cast iron, the enamel coating prevents rust and eliminates the need for seasoning, though it demands gentle care without a dishwasher. Rated safe for oven use up to 500°F, this cookware is a versatile companion for slow-cooked stews as well as oven-baked bread.

While weighing 18 pounds, the pot’s design balances weight and usability to withstand years of culinary adventures while preserving the authentic taste that cast iron promises.

Best for: home cooks and culinary enthusiasts seeking durable, heat-retaining French cookware for flavorful braising, roasting, and slow cooking.

What We Like:

• Moisture-locking lid seals in flavors and juices
• Heavy-duty cast iron offers superior heat retention and even cooking
• Dual assist handles ensure safe and easy transport
• PFAS-free enamel finish for easy cleaning and no seasoning
• Oven safe up to 500°F for versatile cooking methods

Specification:

Specification	User Benefit
Material	Durable cast iron delivers consistent, even heat distribution
Finish Type	Enameled coating prevents rust and simplifies cleaning
Capacity	7.5 quarts accommodate large meals or batch cooking
Oven Safe Temperature	Up to 500°F enables versatile cooking options
Handles	Dual assist handles provide secure grip and easy mobility
Care Instructions	Hand wash recommended to preserve enamel and longevity
Weight	18 pounds balances heft for heat retention with manageable handling

2. de Buyer Blue Carbon Steel Crepe & Tortilla Pan – A French Cookware Classic

Not all pans handle delicate foods like crepes and tortillas the same way. The de Buyer Blue Carbon Steel Pan challenges the assumption that non-stick surfaces must rely on chemical coatings.

This 9.5-inch pan uses a naturally non-stick blue carbon steel material that becomes better with use. Instead of synthetic cover, the pan develops a unique patina through proper seasoning, enhancing its release and durability.

Its lightweight build offers more heat responsiveness than cast iron, making temperature control precise and effortless. The steel-welded French handle is thoughtfully designed to keep your hand safely away from heat, adding comfort to extended cooking sessions.

Maintenance demands minimal effort: a simple hand wash, drying, and occasional seasoning keeps this pan at peak performance. It’s oven safe up to 500°F, broadening its versatility beyond stovetop cooking.

Rooted in centuries-old French craftsmanship by de Buyer, this pan blends tradition with practicality. Ideal for both making and reheating crepes, tortillas, and pancakes, its design is a nod to time-tested culinary techniques.

Best for: Home cooks and professionals desiring authentic French cookware that improves with seasoning for crisp, delicate pancakes and crepes.

What We Like:

• Natural non-stick surface improves with use instead of degrading
• Responsive heat conduction for precise cooking control
• Ergonomic steel-welded handle keeps hands cool and comfortable
• Oven safe design adds cooking flexibility
• Traditional French craftsmanship ensures lasting quality

Specification:

Specification	User Benefit
Blue carbon steel material	Develops natural non-stick patina, reducing need for synthetic coatings
9.5″ diameter with 7.75″ cooking surface	Offers ample space for evenly cooked crepes and pancakes
Steel-welded French handle	Keeps hand away from heat, enhancing safety and comfort
Oven safe up to 500°F	Allows use beyond stovetop for versatile cooking techniques
Hand wash recommended	Maintains pan’s seasoning and longevity without damage
Lightweight, heat-responsive design	Enables quick temperature adjustments and easy maneuvering
Made in France with traditional methods	Ensures authentic craftsmanship and durable build quality

3. Staub Cast Iron Essential French Oven – Durable 5-Quart Dutch Oven from France

Cooking flavorful meals that serve a group often requires the right kind of cookware, but does every Dutch oven truly enhance your culinary experience? The Staub Cast Iron Essential French Oven challenges the standard by not only meeting cooking demands but transforming them.

This 5-quart dutch oven is designed to serve 5 to 6 people, perfectly sized for family dinners or small gatherings. Its textured black matte enamel interior stands out; unlike traditional cast iron that needs seasoning, this enamel surface demands no maintenance yet delivers excellent browning and even heat retention.

The oven’s versatility shines with its smooth enamel bottom that safely works on all stovetops, including induction. This makes it a real all-rounder for varied kitchen setups. The heavy cast iron lid locks in moisture, while the unique self-basting design gently redistributes juices, creating richer, juicier dishes every time.

Heat tolerance is exceptional, with oven safety up to 500°F, letting you transition seamlessly from stovetop to oven, and then directly to the table without losing heat or flavor. Despite its substantial 12-pound weight, the elegant White Truffle finish and round form offer style alongside resilience.

Best for: Enthusiasts seeking a robust, low-maintenance Dutch oven that delivers consistent, richly flavored meals for 5 to 6 people.

What We Like:

• Enamel interior needs no seasoning and enhances browning
• Self-basting lid retains moisture for juicy results
• Compatible with all stove types including induction
• Oven safe up to 500°F for versatile cooking methods
• Attractive finish that moves effortlessly from oven to table

Specification:

Specification	User Benefit
Material: Cast Iron	Ensures even heat distribution and long-lasting durability
Finish Type: Enameled	Requires no seasoning and simplifies cleaning
Capacity: 5 Quarts	Ideal size for cooking meals serving 5 to 6 people
Oven Safe: Up to 500°F	Supports a wide range of cooking techniques without damage
Lid Material: Cast Iron	Keeps moisture sealed in to enrich flavors
Compatible Stovetops	Works on all stovetops, including induction, for maximum flexibility
Product Weight: 12 Pounds	Provides sturdy construction for reliable cooking
Product Dimensions: 13 x 10.5 x 6.5 inches	Compact enough to fit most kitchen spaces yet spacious internally
Dishwasher Safe	Makes cleanup straightforward without extra effort

4. Demeyere Essential 10-Piece 5-Ply Stainless Steel Cookware Set with Stay Cool Handle and Perfect Pour Edge

For those who assume all stainless steel cookware performs the same, here’s a challenge: consider how uneven heat or warped pans might be undermining your cooking. The Demeyere Essential 10-piece set changes that narrative with its innovative 5-ply construction, delivering consistent heat distribution that keeps food from sticking or burning.

This collection features cookware designed to meet many kitchen demands, including two fry pans in different sizes, multiple saucepans with lids, a sauté pan, and a large stock pot for hearty recipes. Each piece carries a flat base ensuring the pan stays stable on your cooktop without warping over time, even at high heat levels.

Durability complements thoughtful design here. With riveted, stay-cool 18/10 stainless steel handles, maneuvering pots and pans remains safe and comfortable during cooking. The polished finish adds ease to cleanup and a refined kitchen presence.

One standout detail is the perfect pouring edge allowing liquid to transfer cleanly without drips or mess. Whether simmering sauces or boiling stocks, this feature reduces frustration and enhances control over pouring.

Oven-safe and compatible with all cooktops, this set adapts flexibly to varied cooking practices and preferences, proving itself as more than just cookware but a reliable partner in both everyday meals and ambitious culinary projects.

Best for: Home chefs seeking reliable, high-performance cookware that balances precision heat control with durable, easy-to-maintain design.

What We Like:

• 5-ply construction ensures even heating and prevents hot spots.
• Stay-cool handles improve safety and comfort during cooking.
• Perfect pour edges minimize spills and messes.
• Oven safe design broadens cooking versatility.
• Flat bases provide stable, warp-resistant cooking surfaces.

Specification:

Specification	User Benefit
5-ply stainless steel	Delivers superior heat distribution and retention for consistent cooking results.
Stay-cool riveted handles	Enhances safety and grip comfort when moving cookware during cooking.
Perfect pour edge	Allows spill-free pouring to maintain a clean stove and counter.
Flat base	Prevents warping and keeps the cookware stable on various cooktops.
Oven safe	Enables seamless transition from stovetop to oven for versatile cooking techniques.
Polished finish	Makes cleaning easier while adding an elegant kitchen aesthetic.
Includes multiple pan sizes and types	Provides cookware options suited for a wide range of cooking tasks.

5. Thomas Keller Insignia by Hestan: The Best French Cookware Set for Precision Cooking

Choosing the right cookware often feels like navigating a maze of features and materials. What if the secret to elevating your everyday cooking lies in a thoughtfully designed, professional-grade set?

The Thomas Keller Insignia by Hestan 11-piece cookware set challenges the notion that stainless steel can’t combine durability with effortless maintenance. Crafted in Italy with a tri-ply clad stainless steel body and a ProCore aluminum core, this collection distributes heat evenly, reducing hot spots that ruin delicate sauces and sear meats inconsistently.

Its unique handle design doesn’t just look sleek; it eliminates the hidden grime that often lands between traditional handles and pots. Plus, the heat vent built into the handle reduces heat transfer by 20%, keeping you safer while cooking.

Two universal vented lids streamline your kitchen tools, cutting clutter and cleverly preventing spillovers by releasing steam gently. The set’s compatibility with induction cooktops and its oven-safe nature mean you can transition from stove to oven seamlessly.

Designed with eco-conscious goals, it not only performs but also embraces sustainability—from versatile lids reducing waste to packaging made from recycled materials. This set embodies French culinary tradition with modern innovation, making it more than just cookware—it’s a practical upgrade for any serious cook.

Best for: Home chefs and culinary enthusiasts seeking versatile, professional-quality French cookware that performs reliably on induction and oven surfaces.

What We Like:

• Tri-ply stainless steel with aluminum core ensures even heat and excellent cooking control.
• Ergonomic handles minimize food buildup and reduce handle heat for safer handling.
• Universal vented lids prevent spillovers and reduce clutter with multi-size compatibility.
• Induction and oven safe, enhancing cooking flexibility across different techniques.
• Environmentally conscious design using recycled packaging and reduced manufacturing waste.

Specification:

Specification	User Benefit
Tri-ply Stainless Steel with ProCore Aluminum Core	Delivers consistent, even heat to prevent hot spots and burnt food.
Ergonomic Seamless-Fit Handle	Limits food buildup and reduces heat transfer for safer, easier cooking.
Universal Vented Lids	Fits multiple pots and pans, reducing kitchen clutter and spill risks.
Induction Cooktop Compatible	Can be used on advanced cooking surfaces for wide versatility.
Dishwasher Safe	Makes cleanup straightforward without damaging the cookware.
Oven Safe Design	Allows smooth transition from stovetop to oven without changing pans.
Eco-Friendly Packaging and Design	Supports sustainable cooking practices with less waste.

6. Matfer Bourgeat Copper Cookware Set: Timeless Craftsmanship Meets Culinary Precision

Ever noticed how many cookware sets promise performance only to fall short on durability or heat control? The Matfer Bourgeat Copper Cookware Set addresses those concerns by leveraging copper’s superior thermal conductivity, offering chefs unmatched control over cooking temperatures.

This set includes eight pieces designed with a stainless steel interior that eliminates the complexities tied to tin linings, making maintenance more straightforward than traditional copper pans. The copper exterior provides rapid, even heat distribution, reducing chances of hot spots and burning.

Durability is reinforced with sturdy stainless steel handles that stay cool, ensuring safety when transferring from stove to oven. While it’s not dishwasher safe, a gentle hand wash preserves the rich copper finish and longevity of the set, rewarding careful maintenance with years of performance.

Compatible with gas and electric stovetops, and oven-safe, this set fits seamlessly into kitchens demanding versatility without sacrificing refined results. Its weight suggests robust construction, signaling the use of quality materials that promise consistent cooking outcomes.

Though not induction compatible, this cookware shines where precision and temperature responsiveness are vital. It’s a tool that respects culinary craft, offering professionals and passionate home cooks alike the ability to elevate their techniques with confidence.

Best for: Experienced cooks and culinary enthusiasts seeking precise heat control and durable copper cookware for gas and electric stovetops.

What We Like:

• Exceptional heat responsiveness from copper exterior
• Durable stainless steel interior without tin lining simplifies care
• Oven-safe design expands cooking versatility
• Sturdy, cool-to-touch stainless steel handles enhance safety

Specification:

Specification	User Benefit
Material: Copper exterior with stainless steel interior	Provides fast, even heating while simplifying cleaning and maintenance
Number of Pieces: 8	Offers a comprehensive range of cookware suited for various cooking tasks
Handle Material: Stainless steel	Keeps handles cool for safe handling during cooking and oven use
Compatibility: Gas and electric stovetops, oven-safe	Ensures versatile use across common kitchen heating sources and oven cooking
Dishwasher Safe: No	Encourages hand washing to maintain copper finish and overall durability
Weight: 38 pounds	Indicates solid construction for lasting durability and cooking stability
Color: Copper	Adds aesthetic appeal while signaling quality thermal material

Key Specs Compared: Top French Cookware Essentials

Product Name	Material	Capacity	Finish Type / Coating	Oven Safety & Max Temp
Lodge Essential Enamel Cast Iron	Cast Iron	7.5 Quarts	Enameled (PFAS-free)	Oven Safe, up to 500°F
de Buyer Blue Carbon Steel Crepe Pan	Carbon Steel	1 Liter	Naturally Non-Stick (no artificial coating)	Oven Safe, up to 500°F
Staub Cast Iron Essential French Oven	Cast Iron	5 Quarts	Enameled, Textured Black Matte	Oven Safe, up to 900°F
Demeyere Essential 5-ply Stainless Set	5-Ply Stainless Steel	8 Quarts (largest pot)	Polished Stainless Steel	Oven Safe (Temperature not specified)
Thomas Keller Insignia Stainless Steel Set	Tri-ply Clad Stainless Steel	Varied pieces, includes pots and pans	Polished Stainless Steel	Oven Safe (Temperature not specified)
Matfer Bourgeat Copper Cookware Set	Copper exterior, Stainless Steel interior	Set of 8 pieces	Copper with Stainless Steel interior	Oven Safe (Temperature not specified)

What Makes French Cookware Truly Worth Your Kitchen Investment?

Picking out the best French cookware means looking past just looks and diving into the core features that can truly change your cooking game. The right choice weighs heavily on specific characteristics that influence performance, durability, and the type of cooking you do most.

Knowing exactly what to focus on keeps you from overpaying for fancy bells and whistles that don’t add real value, while ensuring you end up with tools that make a difference from the first use.

Material Composition and Heat Management

The foundation of any quality French cookware lies in its material makeup, which directly affects heat distribution and retention—fundamental for cooking even and flavorful dishes. Cast iron, copper, stainless steel, and carbon steel each offer unique heat properties that determine suitability for different cooking tasks.

Take cast iron like the Lodge Essential Enamel or Staub’s French ovens: they absorb and hold heat exceptionally well, allowing steady temperature cooking over time and enhancing braises and slow-cooked meals. Copper cookware from Matfer Bourgeat excels at rapid heat responsiveness due to copper’s superior thermal conductivity, giving chefs precise temperature control. Meanwhile, steel-based options, including 5-ply stainless sets from Demeyere, use layered metals to balance heat conduction and structural stability.

Ignoring material importance risks uneven cooking—hot spots can char food while other areas remain undercooked—and can lead to cookware failure like warping or cracking. The wrong metal choice means limiting what you can cook efficiently and losing out on the distinctive flavor textures that true French cookware should deliver.

Cookware Size and Capacity for Your Kitchen Needs

Capacity and size determine how well your cookware fits your cooking style and kitchen routine. French cookware varies widely from compact pans to substantial Dutch ovens meant for groups. Choosing the proper volume and dimensions is essential to avoid kitchen frustration.

For instance, the Lodge Essential Enamel Dutch oven offers a generous 7.5-quart capacity perfect for large stews or roasts, while Staub’s 5-quart model suits smaller families or daily meals. Smaller specialist pans, like the 9.5-inch de Buyer carbon steel crepe pan, optimize for delicate foods requiring thin, even surfaces. Sets like the Demeyere 10-piece offer a range that covers most home cooking scenarios, ensuring pots and pans match everything from sauce-making to searing.

Choosing cookware too small can lead to overcrowded cooking, uneven heat, and longer cooking times. Oversized pieces can waste energy and space and create handling difficulties. Opting for the wrong size limits your creative kitchen potential and causes unnecessary stress during meal prep.

Surface Finish and Coating Durability

The cookware’s finishing layer holds both aesthetic appeal and functional value, impacting non-stick performance, ease of cleaning, and resistance to wear. French cookware offers finishes ranging from enameled cast iron to natural patina surfaces like blue carbon steel or polished stainless steel.

For example, Lodge and Staub enameled Dutch ovens combine heavy-duty cast iron with a smooth, chip-resistant enamel that locks in moisture and flavors without needing seasoning. Conversely, the de Buyer carbon steel pan relies on a naturally non-stick surface formed over time through seasoning, avoiding synthetic coatings altogether. Stainless sets like Thomas Keller Insignia and Demeyere flaunt polished finishes that shed food easily while offering chemical-free cooking surfaces.

Disregarding surface finish quality usually leads to sticking frustration, staining, difficult cleanup, and eventual cookware degradation. Poor coatings or untreated metals can rust, chip, or lose their protective qualities rapidly, diminishing both cooking performance and lifespan dramatically.

Oven and Heat Source Compatibility

How cookware performs across different heat sources—including stovetop types and ovens—is vital for flexibility and long-term kitchen value. French cookware’s compatibility with gas, electric, induction, and oven temperatures sets it apart by enabling diverse cooking methods.

Cast iron Dutch ovens like Staub endure roasting at up to 900°F, ideal for finishing braised dishes in the oven, while de Buyer’s carbon steel pan and Lodge’s enameled model hold up to 500°F. Stainless steel sets adapt well to induction, thanks to their magnetic bases, and multiply constructions promote even temperatures. Knowing these specifics lets you pair cookware confidently across your equipment, avoiding surprises.

Ignoring compatibility risks cookware damage or inefficient heating. Pans unsuited for induction won’t heat properly, and limited oven safety restricts recipes like braises or gratins. Mismatched cookware and heat source shorten both the cookware’s life and your recipe possibilities.

Weight and Handling Comfort

Cookware weight directly influences kitchen safety, maneuverability, and convenience during prep and serving. French cookware materials range from heavy cast iron pieces to lighter carbon steel and stainless steel, each affecting how easy the item feels in hand.

The Lodge Dutch oven’s cast iron heft provides excellent heat retention but demands strength to lift when full, while de Buyer’s carbon steel pan weighs substantially less, improving flicks and flips for crepes or tortillas. Stainless steel sets from Thomas Keller Insignia balance durability with manageable weight for all-day cooking comfort. Ergonomic handles and lid designs also contribute to ease of use and control.

Ignoring cookware weight can make everyday cooking a chore—heavy pans add fatigue and increase risks of spills or burns. Lightweight cookware without proper grip might feel flimsy or unsafe while cooking. Achieving the right balance ensures enjoyable cooking sessions and safer kitchen practices.

Maintenance Requirements and Longevity

French cookware maintenance varies widely by material and finish, affecting how long your investment lasts and how much effort you spend keeping it kitchen-ready. Understanding these demands upfront helps select cookware that fits your lifestyle.

Enamel cast iron, like the Lodge and Staub ovens, require gentle cleaning to avoid chipping, but offer rust resistance and can last decades with care. Carbon steel pans need regular seasoning to build their natural non-stick patina and prevent rusting. Stainless steel cookware demands routine polishing to maintain shine and avoid spotting but is generally dishwasher safe. Copper cookware benefits from polishing to retain luster but its stainless steel interiors reduce upkeep complexity.

Overlooking maintenance leads to cookware degradation—chipped enamel, rust, dull finishes, or warping weaken performance and risk food contamination. Selecting cookware with maintenance aligned to your habits ensures lasting beauty and dependable cooking quality.

Frequently Asked Questions

What makes cast iron Dutch ovens like Lodge and Staub stand out?

Cast iron Dutch ovens excel by providing superior heat retention and even cooking temperatures, which is why pieces like Lodge’s 7.5-quart and Staub’s 5-quart ovens are prized. Their ability to lock in moisture with tight lids improves flavor and tenderness for slow-cooked meals. Staub’s textured black matte enamel also offers a unique non-stick effect without seasoning.

One detail often overlooked is the oven temperature tolerance: Staub withstands up to 900°F, much higher than Lodge’s 500°F, offering extra versatility. These details affect durability and cooking styles.

When using cast iron, avoid drastic temperature changes to prevent cracking; always heat gradually and cool naturally.

How does de Buyer’s carbon steel pan differ from non-stick coated cookware?

The de Buyer Blue Carbon Steel Pan uses a naturally non-stick surface formed over time by seasoning rather than synthetic coatings. This material heats quickly and responds swiftly to temperature changes, making it ideal for delicate foods like crepes and tortillas.

Unlike chemical-coated pans, this blue carbon steel improves with regular use, developing a resilient patina that enhances both durability and food release. Its lightweight nature also offers more agile handling.

To keep the pan in prime condition, regularly season it and avoid washing with soap, which can strip the protective coating.

Are stainless steel sets like Demeyere and Thomas Keller good for everyday cooking?

High-quality stainless steel sets such as Demeyere’s 5-ply and Thomas Keller Insignia’s tri-ply clad offer excellent durability with reliable heat distribution and no reactive surfaces. Their multi-ply construction allows for even cooking without hot spots, essential for sauces, searing, and sautéing.

These sets are often engineered for professional kitchens, featuring ergonomic stays-cool handles and perfect pour edges for convenience. Their polished finish resists staining but requires proper maintenance to keep the shine.

Avoid overheating empty pans to prevent discoloration, and use medium heat for best results and longer lifespan.

What advantages does copper cookware like Matfer Bourgeat provide?

The Matfer Bourgeat set leverages copper’s superior thermal conductivity, allowing chefs precise control over cooking temperatures. This fast, even heat transfer means food cooks uniformly and temperature adjustments respond instantly.

This set’s stainless steel interior eliminates the traditional challenges of tin linings, creating easier upkeep and maintaining durability. Copper’s timeless craftsmanship combines with modern practicality in this 8-piece collection.

Be mindful to gently clean copper cookware to preserve its finish, avoiding abrasive materials that can damage the copper exterior.

How important is oven safety and max temperature for French cookware?

Oven safety and maximum temperature ratings vary widely among French cookware and impact usability. For example, Lodge’s enameled cast iron is safe up to 500°F, while Staub can handle as much as 900°F, useful for broiling or high-temp roasting.

Sets like Demeyere and Thomas Keller are oven safe but lack specified max temps, so use caution with extremely high heat. Knowing these limits helps avoid damaging your cookware or compromising food quality.

Always consult manufacturer guidelines before placing cookware in the oven and avoid exceeding recommended temperatures for safety and longevity.

Elevate Your Culinary Experience with French Cookware

Choosing the right French cookware eliminates common cooking inconsistencies by providing superior heat retention and distribution. This upgrade transforms everyday recipes into more flavorful dishes, thanks to materials designed for lasting durability and professional performance.

Heavy cast iron is perfect for slow-cooked stews and roasting, while enameled cookware offers easy cleaning and versatility for frequent use. Oval pots suit roasting larger cuts, whereas round pots are ideal for soups, allowing chefs to match tools precisely to cooking needs.

To maximize results, always preheat cookware gradually and avoid size mismatches that cause uneven cooking. Adhering to care instructions ensures your investment maintains its quality and beauty for years to come.

Last update on 2026-06-01 / Affiliate links / Images from Amazon Product Advertising API